Instructional Design

Instructional design is similar to engineering because both sciences use evidence-based methods to design, construct, and test a product.

What is Instructional Design?

Instructional design is the rigorous process that helps us engineer best in class educational experiences for your learners. First, we analyze your specific needs and knowledge gaps to create a design blueprint. Then we organize your content into a structure that can be easily grasped by anyone, while filtering out extraneous information. This keeps all training content relevant and task-specific. Throughout the process, we work with your experts to make sure the content is comprehensive. This produces training materials based in research-backed instructional methods that keep your audience engaged and increases knowledge retention for on-the-job application. Finally, we guide you through the launch and initial implementation of your educational experience to ensure it meets your needs.

Using the concepts of Instructional Design, we can train an employee how to complete a single task, re-design your on-boarding, or educate thousands of distribution partners on how to sell your product across the world. We can teach engineers, salespeople, novices, or students one single lesson or enroll them in a comprehensive curriculum leading to certification or skills mastery.

Instructional Design Services

Various certification or programs for multiple audiences. If you need to train both internal employees and external partners, or have student groups spread across the globe, we can create a solution for you. ​
Multi-Department Curriculum
Re-design your on-boarding and individualize training for every department in your company. We work with your managers and experts in each area to determine competency-based assessments and real-world training tasks.​ ​
This includes multiple layers of instruction or certification. We can design a gamified curriculum to keep people constantly learning, or a series of courses to elevate novice learners into expert level employees.​ ​
If you are a subject matter expert and want to create a new course or improve a current one, we can help. Regardless if it is a 10 hour continuing education course for health professionals, or a 2 hour seminar, we can help you to improve delivery and learner retention.​ ​
Task specific learning that is focused on a single audience group. Our instructional designers can bring your lesson to life with our creative methods, activities, and assessments. No matter what task you are teaching, we can make it engaging and memorable.​ ​

What Makes Kinetic Instruction Different?

Our processes as a boutique instructional design firm allow us to create educational experiences that are based in your expertise, and built on solid instructional methods. We are teaching and learning specialists, which allows us to work with your experts to gain the knowledge your learners need – without needing to become knowledgeable in what you do. We support you by ensuring learners get the right amount of information at the right time, combined with demonstration and realistic practice so knowledge is transferred to the job. Our competency based assessment measures your team’s performance and growth. We are learning scientists, and our expertise in all things education are why we can create high quality education for anyone on any topic, delivered in any environment.

A deep understanding of the neurology and science behind human learning across the human lifespan is required to create comprehensive training. This knowledge allows us to create effective education experiences for learners of all ages, from students to entry-level employees to the most experienced workers in your company. The intricacies of short-term and working memory, long-term memory, sensory learning, and cognitive overload must be deftly juggled in order to create maximum impact on the learner. Without this understanding of neurology and the science of learning, training created by an unskilled Instructional designer runs the risk of not being fully effective.


Kinetic Instruction can create new instruction from scratch, or we can re-design or update existing materials. Our training materials can take the form of instructor-led training, e-learning, videos, job aids, handbooks, and more.

If you’re looking for a trusted partner who’s as passionate about your problems as you are – get in touch!